The Coolest Market Research Agencies
Market research agencies and their relative coolness
If you want to be the coolest market research agency you need for a start to be uber-cool and most people just aren’t. Sad but true. The good news is that market researchers are, as a breed, most often at correct end of the thermal spectrum it has to be admitted but to be the top of cool you need to be recruiting cool researchers who do cool things for cool businesses.
Exactly the same applies for the coolest qual research agency. Qual research is qool. The best qual researchers are cool and they have cool clients too. It’s obvious.
So if you want to be the coolest market research agency you have to put in place all those key factors of coolness: intelligence, creativity, market wisdom, deep understanding of human psychology, nous, experience, integrity, analytical capabilities and above all the ability to communicate clearly and concisely with your clients and the people you are interviewing. You need to do cool things too.
So are all market research agencies cool? No. Simple. Most are though and therein lies the problem.
Of course the neat thing about market research is that right from the start you are going to be cooler than, say, morticians, or tortoise vets. But to be absolutely the coolest market research agency on the planet you are going to have to fight for your position amongst cool competitors. The king of cool really does have to hover just above absolute zero. Every agency thinks they are cool. Only one can be the coolest.
Get the mixture right however and your agency self-generates: cool agencies attract cool researchers who get the cool jobs from cool clients. It’s like building a brand – get well-known and the best people will want to work with you which will help you maintain your reputation. The winner takes all. There’s no room for second best: why would anyone want to pay for for second rate market research when one business delivers the ultimate results?
This entry was posted on Saturday, August 28th, 2010 at 3:36 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.