Getting it right – the inside track on top websites
So you need your website to perform well. You want it to achieve excellent search rankings and translate tons of traffic into mesurable actions. Well, you’re not alone – not by miles. You’re in the same boat as hundreds of millions of competing organisations, who all want their sites to do the same thing. You are in straight races with millions of web sites that supply exactly the same product as you do. And yet some sites always seem to come out on top. How?
You know how successful people are supposed to perform a certain number of common behaviours – the ways of good acumen? Your web site should be doing the same. Each profitable website possesses a run of habits behind it that delineate it from the competition. If you need your website to work with the best of them, you need to know how they operate.
A site alone doesn’t mean money
Users can get wire mesh anyplace on the net. Why should they come to you?
The web is really extremely huge – and it is stuffed, literally heaving, with people and sites who supply exactly the same service as you. If you take it as is, as a numbers game the world wide web is done. It’s hopeless. There’s no way you can create a website that sells a product and just expect customers to come find you.
No – the premier and biggest attribute of most successful websites is this: do everything you need to drag your trade through your online doors. The most fashionable tactics right now include geography specific marketing, which ignores the world wide aspect of the net and locks on sourcing traffic in your hood; and the long tail key word, which leaves off general searches for your product and homes in on on specifics instead. Both, by whittling your area down to finely honed platforms, ensure that you’ll bring in a regular amount of spending traffic through your web site.
Look like what you are
There are net rules that must be observed. If you can’t adhere to them, you can’t sell rising damp condensation on the web.
Every website is constructed of code.That code changes a lot – and if it doesn’t change in line with current search engine “modes” then your website is quickly going to recede from grace. Think of the fashions in programming as trends in dress or hair cuts. A skinhead gives off one message; a nice frock another. A search engine “sees” your website by looking at its bytes first. If the code “looks” correct, i.e. describes what it is, then your web site does well in results tables.
The look and feel of your website is important too. Consumers are suspicious of web sites that don’t look or perform as they expect them to. Whatever you vend, you need to be positive that your site presents and works in the same way as all modern web sites: else no-one will stick around long enough to spend money.
Current good performers
This site outlines everything we’ve gone through. Explore it, get a feel for success.
You can pinpoint the marks of success immediately. Slick design, simple navigation and a superbly outlined targeted service. Unless your site is one of the very few multinational uber websites, then your web site needs to appear and function like this one. It must be clear, obvious, uncomplicated and targeted at the customers who are guaranteed to take what it vends.
The primary attribute of best performing sites is this: be aware of your limits. The net is not the open ended cornucopia of eager custom we all used to imagine it was. It’s a confusing, sloppy mess of a huge marketplace that doesn’t work at all without that you draw your limits and work inside them. Our example web site has done exactly that – and it’s collaring considerable benefits. You could be, too.
This entry was posted on Tuesday, December 7th, 2010 at 5:32 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.